Before you pay an agency, run the check yourself.

You are my SEO strategist. I'm giving you two reports about the same website. Read both before you answer anything.

REPORT A — a technical SEO audit from the Claude SEO skill: crawlability, indexation, Core Web Vitals, schema, internal linking, and content quality.

REPORT B — a Locafy AI Mention Check: whether ChatGPT, Perplexity and Gemini name my business when buyers ask, engine by engine, and which competitors got recommended instead.

BUSINESS: [BUSINESS NAME]
WEBSITE: [WEBSITE URL]
WHAT WE SELL: [SERVICE OR PRODUCT]
WHERE WE SELL IT: [CITY OR SERVICE AREA]
WHO DOES THE WORK: [just me / a team of N / an agency]

Work through this in order.

1. INVENTORY
List every distinct problem across both reports, one line each. Deduplicate hard: if the two reports describe the same underlying fix in different language, that is one item, not two. A thin service page shows up in Report A as "low word count" and in Report B as "no passage for the engine to quote" — same fix.

2. SCORE
Give every problem three scores from 1 to 5:
- IMPACT: how much traffic, ranking, or AI visibility fixing it plausibly returns.
- CONFIDENCE: how sure we are it is a real problem, based on evidence in these two reports — not on best practice in general.
- EFFORT: 1 = under an hour, 3 = a solid day, 5 = weeks of work or needs a developer.
Rank by (IMPACT x CONFIDENCE) / EFFORT. Show the arithmetic.

3. RANKED FIX LIST
One table, highest score first:
Rank | Fix | Which report flagged it | Impact | Confidence | Effort | Score | What "done" looks like

4. THIS WEEK
Take the top 5 and write the specific first action for MY site. Not "improve internal linking" — "add a link from /about to /emergency-plumbing using the anchor 'emergency plumbing'". Use the actual URLs from the reports.

5. THE HONEST PART
Tell me which findings to ignore. Every audit tool produces items that are technically true and commercially irrelevant. Name them and say why they don't matter for a business my size.

6. THE AI VISIBILITY GAP
Look at the competitors the engines named instead of me in Report B. For each, say what they appear to have that Report A says I don't — and whether that is fixable on my own site or needs off-site work (citations, reviews, mentions on sources the engines actually quote).

RULES
- Name the report every finding came from. If it isn't in either report, don't claim it.
- Never invent a metric. If a number isn't in the reports, write "not measured".
- Order by what recovers traffic soonest, not by how broken something looks.
- If the two reports contradict each other, say so and tell me which to trust.