Locafy vs BrightLocal
Locafy vs BrightLocal compared from each company's published pages: how you work with them, pricing, AI search work, listings and websites, and who each one suits.
What is the difference between Locafy and BrightLocal?
Locafy vs BrightLocal comes down to who does the work. BrightLocal is local SEO software that a business or agency runs itself, from US$41 a month, with a managed SEO add-on. Locafy is a done-for-you local SEO and answer engine optimization service, sold inside Proteus or as standalone work.
What BrightLocal offers
BrightLocal sells local SEO software in three plans (Track, Manage and Grow) covering rank and geo-grid tracking, local SEO and Google Business Profile audits, citation monitoring, listing sync and review tools. It also sells a pay-per-citation Citation Builder and a Managed SEO Service.
Locafy and BrightLocal side by side
BrightLocal details are from its own public pages, checked on October 14, 2026. Prices are in US dollars and can change; check with BrightLocal for current terms.
| Topic | Locafy | BrightLocal |
|---|---|---|
| How you work with them | Done-for-you: Locafy's team does the work and reports monthly. | Mainly software you or your agency run. A Managed SEO Service is also offered at US$1,299 a month. |
| Published pricing | Proteus: US$999 to US$2,999 per month on an initial 12-month term, website included with no upfront build fee. Standalone AEO or SEO work: scoped and priced on a call. | Software from US$41 a month for one location (Track, billed monthly) to US$65 (Grow); about 25% less billed annually; higher for more locations. Citation Builder from US$2 per citation. |
| AI search | AEO is a core service: question research, answer-first content, schema, consistent business facts and monthly AI visibility reporting across ChatGPT, Gemini, Perplexity and AI Overviews. | A Local AI Visibility Tracker (how a business appears across ChatGPT and Google's AI) in every plan; AI Insights recommendations in Manage and Grow. |
| Listings and citations | Business-listing distribution and NAP consistency across 60+ directories and data aggregators, included in Proteus and local SEO work. | Citation accuracy monitoring and business detail syncing in the plans; Citation Builder as a pay-as-you-go service. |
| Website | Yes. Proteus includes an AI-ready website built for local SEO and AEO. | Not part of the published plans. |
| Terms | Proteus has an initial 12-month term. | Monthly or annual billing; 14-day free trial with no credit card. |
When BrightLocal is the better fit
- You or your agency want to run local SEO yourselves and need tracking, audit and listing tools.
- You want low monthly software costs and are comfortable doing the work the reports point to.
When Locafy is the better fit
- You want the work done for you, including answer engine optimization for ChatGPT, Gemini, Perplexity and AI Overviews.
- You also need a website built for local SEO and AI search (Proteus), or a specialist team on top of your current site.
See Local SEO services and Answer Engine Optimization (AEO) services, or Proteus.
Frequently asked questions
- Is BrightLocal cheaper than Locafy?
- As software, yes: BrightLocal's published plans start at US$41 a month, because you do the work. Locafy is a done-for-you service, so compare it with BrightLocal's US$1,299-a-month Managed SEO Service or with hiring an agency.
- Can I use BrightLocal and Locafy together?
- Yes. Some businesses keep their own tracking software while Locafy does the optimization work. Tell us on the call which tools you already use.
Sources
- BrightLocal pricing (checked October 14, 2026)
- Locafy facts: pricing and services. Spot an error? Tell us via the contact page and we will correct it.
Other comparisons
Comparing Locafy with BrightLocal?
Tell us what you use today and what you need, and we will tell you honestly whether Locafy fits.