Locafy vs Whitespark
Locafy vs Whitespark compared from each company's published pages: software, managed services, pricing, AI search work, listings and websites, and who each one suits.
What is the difference between Locafy and Whitespark?
Locafy vs Whitespark comes down to focus. Whitespark sells local SEO tools and managed services centred on Google Business Profile and citations, from US$499 a month for GBP management. Locafy is a done-for-you service built around answer engine optimization for AI search, local SEO and AI-ready websites.
What Whitespark offers
Whitespark sells software (Local Citation Finder, Local Rank Tracker, Local Ranking Grids, Reputation Builder and a Local Platform for Google Business Profiles) and services: SEO plans at US$499 a month (Google Business Profile) and US$1,999 a month (GBP plus website optimization), and one-time listings packages.
Locafy and Whitespark side by side
Whitespark details are from its own public pages, checked on October 14, 2026. Prices are in US dollars and can change; check with Whitespark for current terms.
| Topic | Locafy | Whitespark |
|---|---|---|
| How you work with them | Done-for-you: Locafy's team does the work and reports monthly. | Both: software you run, and managed SEO and listings services. |
| Published pricing | Proteus: US$999 to US$2,999 per month on an initial 12-month term, website included with no upfront build fee. Standalone AEO or SEO work: scoped and priced on a call. | SEO services US$499 to US$1,999 a month with no minimum commitment; listings packages US$20 to US$999 one-time; software from US$1 a month per location. |
| AI search | AEO is a core service: question research, answer-first content, schema, consistent business facts and monthly AI visibility reporting across ChatGPT, Gemini, Perplexity and AI Overviews. | Not mentioned on Whitespark's pricing or SEO services pages when we checked. |
| Listings and citations | Business-listing distribution and NAP consistency across 60+ directories and data aggregators, included in Proteus and local SEO work. | A core strength: Local Citation Finder software and one-time listings building and cleanup packages. |
| Website | Yes. Proteus includes an AI-ready website built for local SEO and AEO. | Website optimization in the US$1,999 plan; a website build isn't listed. |
| Availability | Book a call to scope work. | Their SEO services page said they were fully booked with a waitlist when we checked. |
When Whitespark is the better fit
- Your priority is Google Business Profile management or a one-time citation cleanup.
- You want specialist citation-finding and rank-tracking software.
When Locafy is the better fit
- You want to be cited in AI answers as well as found in Google and Maps.
- You need a website built for local SEO and AI search, or ongoing work on top of your current site.
See Answer Engine Optimization (AEO) services and Local SEO services, or Proteus.
Frequently asked questions
- Does Whitespark do AEO?
- Whitespark's pricing and SEO services pages didn't mention AI search or answer engine optimization when we checked. Ask them directly for current details; Locafy's AEO service is described on our answer engine optimization page.
- Is Whitespark cheaper than Locafy?
- Whitespark's GBP management starts at US$499 a month with no minimum term. Locafy's Proteus is US$999 to US$2,999 a month and includes a website, AEO and local SEO; standalone work is priced on a call.
Sources
- Whitespark pricing (checked October 14, 2026)
- Whitespark SEO services (checked October 14, 2026)
- Locafy facts: pricing and services. Spot an error? Tell us via the contact page and we will correct it.
Other comparisons
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